"Part 2: Niche It Out... Content Is King! Become A Leader On Fire!

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The Mortgage Hustle

^{Ok, so you should have your homework in front of you from last weeks lesson on uncovering and researching your niche. Now you will plan, build, deliver, execute and become a leader with your local realtors and referral partners…}

In Todays Crowded Marketplace - You Need to Own Your Space and Stand Out.

Like we said last episode, in other words “Trying to be everything to everyone is a recipe for overall mediocrity. The most successful businesses, not just mortgage zero in on a specific niche - a focused segment of the market with unique needs and work relentlessly to serve it better than anyone else. Let’s get started on the path to position your business that will unlock loyality from referral partners growth and long-term profitablity.

Action Step 3

We need to craft an unique value proposition (UVP). This is simple you need to lay out a plan that when executed answers one question: “Why should the realtors and buyers choose you over anyone else?”

Niche marketing shines when your UVP clearly addresses your audience’s biggest pain points related to the niche you have chosen with language and benefits tailored for them, using the Down Payment Niche, here is an example of your UVP:

• We help homebuyers with no money for a down payment navigate the journey of homeownership and help get them into a home with NO MONEY DOWN.

This hits a precise problem throughout the real estate industry, providing a path for more home buyers to buy their new home. Down payment is also one of the biggest pain points of realtors as it is road block to many real estate transactions.

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