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- "They Say Riches Are In The Niches, It Ain't Know Joke You Clown!"
"They Say Riches Are In The Niches, It Ain't Know Joke You Clown!"

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The Mortgage Hustle
Here is the truth… I picked a niche in early 2024 and went all in for 30 days and it changed the course of my mortgage business - 12 months later I am a leader in the niche, been recruited by companies across the country and have had multiple offers to purchase my brand. If you want to build a brand in a niche that creates a consistent source of income and you become the go-to person, sit back - take notes - and most of all take action.
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Find your niche in this crazy industry and the riches will follow.
Working to be the master of all things usually ends up with you being mediocre at a few things, which in turn you achieve mediocre results, high stress levels and a hate for the mortgage industry, I have seen time and time again.
So, let’s turn the chapter, look at this from a new angle, look past your own nose and into the world of potential. What if you changed everything you're doing? What if you choose to be the master at one loan product that makes a difference with home buyers and creates excitement with realtor partners?
One decision I made created a million-dollar mortgage business in less than 12 months and is growing at a rapid pace still today. So, let’s talk about what you need to do…